No Comments

What Is Home Staging?

The concept behind home staging is to make a property as attractive as possible to potential purchasers. While this might, on the surface, sound a simple task, getting this right is nothing short of an art form.

Home staging isn’t just about aesthetics. It’s about creating an ambiance with an overriding wow factor that draws viewers into imagining that they simply can’t live anywhere else.

Home Staging 101: What you need to know 

  •     Home staging: Why you need it
  •     The psychology of home staging

Home staging: Why you need it

Let’s get straight to the crunch. You need your real estate to sell quickly, and you want it to sell for top dollar. Professional staging presents a property at its finest through every facet—from online images to physical viewings.

When it comes to the all-important aspects of numbers, in-depth research carried out in separate studies by the National Association of Realtors and Coldwell Barker Real Estate Corp. provides us with the following eye-opening statistics:

  • Real estate boasting professional staged photographs convert 40% more people to book a viewing
  •  31% of buyers offered a purchase price of 1-5% higher for a professionally staged property over that of an un-staged home
  • Professionally staged real estate sells twice as fast
  • These properties also sell for an average of 6% above the asking price

The psychology of home staging

Home staging is all about creating an atmosphere and location that potential buyers can imagine themselves living in. Exactly what needs to be done is dependent on many factors, including the type of property, location, and asking price.

The process ranges from a simple makeover that creates buyer appeal utilizing the existing furniture and décor, through to whole house staging of an empty property. The latter will involve specifically chosen furniture and accessories being brought in to best show off the home.

Staging comes in a variety of levels. Taking professional advice as to the best course of action for an individual property can be a truly profitable investment.

Home Staging: Miami style 

  •     Home staging Miami: A city like no other
  •     Home staging in South Florida: Why only the local touch will do

Home Staging Miami: A city like no other

When it comes to selling Miami real estate there’s one big element on your side—the agreeable climate. Home staging in a region where, most of the time, you can rely on an abundance of gorgeous natural light is hugely advantageous.

Combining this with other strategic facets of the process, such as tactical furniture placement, a minimalist look, artfully chosen ornaments and soft furnishings, not forgetting the subtle but powerful use of aroma, are vital to home staging the Miami lifestyle vibe.

Home staging in South Florida: Why only the local touch will do

Selling real estate is, by its very nature, stressful. That’s why you should select your realtor with great care. As previously mentioned, home staging is an art—and not all services offered are made equal. 

Knowing the area is a critical component for quality home staging and gaining that much-needed fast, high-value sale. Only intimate local knowledge allows a professional home staging expert to understand the psyche behind those who seek to purchase in the region. A quality realtor will advise on the level of home staging that will best represent your property, providing a range of options for you to choose from that lead to the required positive outcome.

Home Staging South Florida? Contact Tammy Hernandez for the Ultimate Service

Selling real estate well is an art form, as is that of home staging. No-one achieves this better than South Florida realtor, Tammy Hernandez. With an intimate knowledge of Miami and the surrounding region, Ms. Hernandez has been staging Florida properties to discerning buyers for many years. Boasting an enviable track record, Tammy consistently achieves fast, best-case-scenario transactions—exactly the person you need to ensure your real estate attracts the right viewers to clinch that all-important sale.

Visit to find out more.